Francesca Morfini | Brand Marketing & PR Consultant and Host of Femme Studios
Francesca is a Brand Marketing & PR Consultant and the Host of Femme Studios, a podcast about the careers of Toronto women. She talks to us about the importance of being a genuine networker, her love of the Mediterranean region, and moving to Canada alone at 18. Read on the learn more about this extraordinary woman!
How do you describe what you do?
I’m a Brand Marketing & PR Consultant. I work with brands to figure out what makes them super unique -- why would a customer buy their product or service over a competitors' -- and then look at the best ways to amplify that message or story. I also run a podcast called Femme Studios where I talk to Toronto-based women doing exceptional things in their career.
What’s your favourite thing about what you do?
Working in communications means I am constantly, well, communicating. I love meeting new people, talking to people and in general being around people!
Is there a career (or personal) accomplishment you’re proud of?
Being self-employed and better off for it. I stumbled into self-employment pretty accidentally, it was meant to be a transitional job set up, but it turned out to be an amazing learning experience, plus I get to work with whoever I want. I’m super particular about who I work with because I need to love my clients and what they do -- otherwise how could I possibly market them?
If you had the chance to do anything over again in your career, is there anything you would do differently?
No -- I’m a strong believer that everything happens for a reason. There are so many mistakes I’ve made in my career, but without them I wouldn’t be where I am today. Mistakes will happen and all you can do is learn from them and not make them twice.
What would you say are the top three skills needed to become a freelancer?
- Be a genuine networker -- can’t emphasize genuine enough. I used to network for the sake of networking, and that’s the vibe that gives it such a bad rep. Networking is about making friendships and building relationships with people that you have mutual ground with; it should never be forced.
- Be resilient --things aren’t going to go according to plan. They just won’t, so don’t be disappointed when that happens. You need to know how to roll with the punches. There was a month when I was working on 5 different new client proposals that, had they all gone through would have equated to me quadrupling my salary, and not a single one panned out. That was really hard. It could have been my out, but I had to stick with it to know it’s part of the process.
- Stay grounded -- you’ll have your high moments and feel like you’re on top of the world, but don’t get your head in the clouds when you keep having wins. Freelance has high highs and low lows, you need to be able to manage both.
Where is your favourite destination in the world?
The Mediterranean. It’s where I’m from and where I grew up, so I’m biased ;).
Which country have you traveled to that inspired you most?
India. It gave me a perspective of how massive our world is and how different walks of life can be.
Is there an adventure that changed your life?
Moving to Canada at 18, alone. That single big adventure changed my entire life trajectory.
What’s an adventure you’re excited to take?
2021. Let’s see how that goes.
What’s your favourite way to recharge/relax? Favourite way to stay active?
My absolute biggest treat is a night where I smoke a joint, watch Netflix, eat stovetop popcorn with nutritional yeast and drink herbal tea. It’s been a go-to every time I feel like trash and for some reason, it feels super indulgent.
Is there a book that’s changed your life?
How To Change Your Mind by Michael Pollan
Is there a cause you’re passionate about?
Psychedelic Legalization -- these substances, many of which are free-growing plants, have been criminalized per the War on Drugs despite overwhelming research showing that they are in fact highly effective to support mental health illnesses. Mental illness is by far the largest pandemic and legal access to psychedelic therapy could change the course of many lives, if not the world.
Do you have a piece of jewelry that’s sentimental to you?
Most of my jewelry is sentimental because it’s either been passed down in my family or gifted to me by a loved one. Each piece marks a memory or milestone, and I carry that with me every time I wear it.
Jewelry Lightning Round:
Silver or Gold? Gold
Chunky or Dainty? Chunky
Chain necklace or pendant necklace? Pendant
Huggies or oversized hoops? Oversized
Signet ring or stacking ring? Stacking
Where can people find you?
@francescamorfini or @femmestudios