Jenna Labiak | Creator of Silk Labs
Jenna is the creator of the wildly successful silk fashion brand taking Toronto- and the world- by storm! She's been featured in Vogue Italia, highly recommends Instagram Marketing for Dummies, and loves taking long walks on the beach. Read on to find out about her adventures.
How do you describe what you do?
When I first launched “The Silk Labs” I described my company as a retail brand, simply based off of the narrative that my brand is hand-sewn silk accessories. I was always “embarrassed” by the fact that I don’t consider myself a super fashionable individual. I assumed that was what I needed to be as a retail brand owner. As the brand developed I realized that this is a marketing company. What is successful about The Silk Labs is, my content creating, influencer marketing, and the relationship I have with my audience!
What’s the first thing you do in the morning?
The first thing I do in the morning, unfortunately, is scroll on my phone. I am guilty and I wish I could break it! But after I finally get out of bed I make myself an iced coffee, sit at my desk and start my day responding to emails and anything customer service related. I prefer to start my morning here because it is a nice way to ease into my entire work day.
Where is your favourite destination in the world?
I am not sure I’ve traveled enough places to say my favourite destination, but I love Barbados. My boyfriend is from Barbados so we often go around new years every year. I love that I have slowly gotten comfortable with this little island and all of the local places to go. Definitely feels like a second home to me now!
Which country have you traveled to that inspired you most?
I loved the time I spent in the UK, I went in a summer during my senior year of high school and the entire experience was a pivoting moment for me and my friends. The trip was a beautiful way to end my time in my hometown before going off to university.
What’s your favourite way to stay active?
I am the definition of “I like to take long walks on the beach”; if the weather is nice enough I will probably ask you to go for a walk with me. I have been spending a lot of my quarantine time going for long walks (in very empty areas of course). I love it because it helps me, stay active, clear my head, and help with digestion!
What’s an adventure you’re excited to take?
I am always excited for the adventure of summer, I love spending extra time with my friends, exploring new parts of the city and trying new restaurants. I really do live for summer, and I am praying the world will social distancing properly so that we can have this adventure.
Is there a book that’s changed your life?
Before launching The Silk Labs I read “Instagram Marketing for Dummies” which as it sounds, was very literal. However, it really gave me what I was looking for and guided me in so many right directions during my career as a business owner.
Is there a career/personal accomplishment you’re proud of?
My biggest career accomplishment with The Silk Labs was being a part of the Scrubs In The City silent auction where all proceeds go to building a renewed re-imagined SickKids. My second biggest career accomplishment was getting my new silk headbands published in a Vogue Italia editorial.
Where can people find you? (IG, YouTube etc)
You can find my brand at @thesilklabs on instagram & you can find my personal instagram @Jenna.labs